Impact is an authorized reseller for the complete marketing line of American Express Incentive Services (AEIS) reward cards and gift cheques. We have the only patent on the unique ability to create incentive reward Cards from the variety of establishments that welcome American Express® cards. Just imagine, you can create your own incentive reward Card by hand-selecting where it may be accepted. Or, you can rely on our incentive expertise to provide a solution that is memorable, motivating and meaningful to your Reward Earners.
Sticky vs. Slippery
There are really two types of rewards, sticky and slippery. Sticky rewards are memorable because they stick in the recipient's mind. (Pretty clever, huh?) On the other hand, slippery rewards have fleeting impact and often slip the recipient's mind.
Seems simple enough. However, the challenge is finding the right reward to impact behavior and generate lasting results. This is particularly difficult given today's diverse workforce where appealing to everyone's individual motivators often seems impossible.
Cash is Not King
Many companies assume that cash is the answer. And sure, people want cash. But, when they're spending it on toothpaste and toilet paper, do you think they're going to remember where it came from?
A March 1999 AEIS "Achieve More" survey found that 29 percent of those who received a cash reward spent it on bills. Another 18 percent couldn't recall how their cash rewards slipped away. You want to create memorable rewards that leave a positive impression in the Reward Earner's mind. That means creating programs that deliver the flexibility of cash with an impact that sticks long after the program ends.
It's In The Cards
Incentive reward cards offer the most flexible of the sticky rewards. They let Reward Earners choose when, where, and how they want to shop. And, guess what Only AEIS offers three levels of card acceptance to meet your client's needs:
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Premium-Filtered Promotion Solutions
With this group, we've done all the work for you. (Which is why it's not surprising that it's our most popular card group.) We've handpicked more than 100 of the top travel, entertainment and retail establishments to guarantee that your client's Reward Earners will use their cards to treat themselves to a reward they won't soon forget.
Custom-Filtered Promotion Solutions
We can help you reinforce your promotional program themes. For example, we can develop a card that's accepted only at sporting goods stores or travel-related establishments. We can even allow your clients to eliminate competitors from their promotion solution. Just tell us where you want the cards to be accepted and we'll do the rest.
Unfiltered Promotion Solutions
If redemption location is not important to your promotion, you can choose a solution that is accepted virtually anywhere American Express Cards are welcomed.



